2020 DaxiDaxi - Lord Guan Online！
2020 大溪大禧 之 關公Online！
DaxiDaxi, A modern religious Festival in which contemporary design joins folk beliefs.
“DaxiDaxi” is developed as a pre-celebration and a modern take of the significant religious ceremonies for the birthday of "Lord Guan" (Guān Gōng) in Daxi City. Lord Guan’s birthday celebration is so important that the local people call it “the second Chinese New Year for Daxi”.
In the pandemic year of 2020, at the time when everyone needs healing and encouragement, Daxi Daxi prays for safety of all in the local area. With Lord Guan Online, a creative offline and online approach is adopted that will allow the blessings of Lord Guan to spread far and wide, unbroken. In 2020, Daxi Daxi is in its third year. In future, it will bring more effective influence to bear with regards to cohesion and internal building and more joint creation with local partners and external town brand marketing; we will also deepen the identification of local people with their own culture. This year’s Daxi Daxi will continue the idea of last year of letting tradition return to life; with Recreating Festival Elegance as the curating theme, stocktaking the ceremonies, ordinary people’s customs and sequence of pilgrimage culture that have been derived from Welcoming the 24th Day of the 6th Lunar Month from past to present will be done and the precious belief customs that are gradually dying out unearthed and studied so that the life lessons of Daxi belief passed down over 100 years can be seen by the general public and locals alike.